Is African Pride Black-Owned? Find Out the Truth

That's the big question. Is African Pride black-owned? The respond is more complicated than 1 might think.

In short, African Pride is operated by black people, mainly black women, merely a black person does not own it.

African Pride has had a wild history of ownership, existence founded by Brian Yard Marks in the 1980s.

He wanted to focus on tapping into the African haircare market, which had few competitors at the time. He was not black, but he was a haircare professional person defended to selling hair care products that worked for black women.

He is also the founder of many other haircare brands like Dr. Miracles, All Means Natural, Ginseng Miracles, and his latest venture, My Isreal's Miracle.

He sold the African Pride to Revlon in 1998, where information technology came nether the Strength of Nature brand, which owned several more than African haircare brands.

Revlon then sold the Strength of Nature make, which included African Pride, in 2022 to the Godrej Consumer Products, a large Indian conglomerate looking to expand their haircare products in Africa, the Caribbean area, and North America.

That being said, diversity is essential to the Godrej Company, and they dedicated African Pride'south senior positions to blackness women.

And then, while African Pride is not black-endemic, it is blackness-operated and is staffed with 16,000 employees of African descent.

The People in Charge

Black women, in particular, accept run the company and are dedicated to testing their products to encounter what works and what doesn't.

72% of Africa Pride employees are black, and black women, in particular, possess positions at every level of the company.

The Godrej Company'due south diversity philosophy follows that the company providing the product must be run by the people who use the product, making them one of the near diverse companies in the globe today.

At African Pride, this is no dissimilar, and black women are involved in the process the entire manner.

From research and development to marketing and copywriting, to sales and distribution, and finally, the consumers themselves.

Black women substantially run African Pride, and they are the principal decision-makers for the company.

African Pride as well reinvests in the customs, and partners with several clemency organizations, including Blackness Lives Matter, and give out scholarships to salve student loan debt.

Their latest campaign focused on voter suppression, and they partnered with several organizations to help alleviate voter suppression in the US.

In an interview with KevOnStage Studios, a blackness-owned media visitor, Kendra Strong, Executive Vice President and Head of Marketing and Innovation, and Mauricion Collins, Caput of Global Sales, talked near this issue:

It said that consumers have to buy with their conscience.

"I celebrate that pick," Kendra said in response to a question asked about consumers' choice between African Pride and a completely black-owned company.

"You lot got to do what feels good for you." Said Mauricion.

The 2 women are on the board that runs African Pride, and each of them tests the hair products from research and development themselves.

Whatever consumers choose, they encourage consumers to purchase products that work for them.

Visitor Products and Ideals

Their haircare collection Wet Miracle was their get-go collection adult under the Godrej Company, and they tested all the products personally.

They went on to say they explicitly go out of their way to hire black women because nobody else had the experience of Type 4 extremely curly hair the fashion black women do.

All the same, yous feel about African Pride. They are serious virtually hair intendance.

They have an entire section of their website defended to listing products past pilus needs.

They likewise take a glossary and blog defended to discussing hair topics and teaching people virtually hair terms and needs.

Their passion for delivering quality products that work is 2d to none, and blackness women test every product in charge to make sure they work.

Virtually people want to know their favorite make is run past black people who reinvest in the community, and African Pride fits that bill.

The main decision-makers are black women who honey to requite dorsum to the community.

Another essential goal of theirs is to reduce the wage gap betwixt black women of colour and the rest of the earth.

Kendra and Mauricion were both careful about negotiating their salaries and then the women who come after them can go a fair salary and splendid benefits.

The diversity philosophy and hiring practices of Godrej directly influence the various people running their child companies and makes sure the people making and marketing the product are also the people consuming it.

African Pride is black-operated and has many amazing women behind making and marketing the product.

They give back to the community and partner with many dissimilar charities and programs to aid reduce the wage gap, back up Blackness Lives Matter and cease voter suppression.

They accept amazing hair care products made for and past black women and women of colour.

That all being said, African Pride is non black-owned.

They're owned by the Godrej Company, an Indian conglomerate with businesses all across Asia, Africa, and North America, and support various hiring practices beyond all of their child companies.

African Pride encourages consumers to purchase conscientiously, whether that's sticking exclusively to blackness-owned companies or ownership brands that reinvest in the community or companies run primarily by the black customs.

So still you choose to buy, buy products that work for you and make y'all feel proficient about your purchase, whether y'all're spending $2, $20, or $50.

Is African Pride Black-Owned? Final Thoughts

To learn more near the amazing women behind the haircare products of African Pride, check out their Instagram and website.

African Pride may non be black-owned, but it is black-operated and gives back to the community, and then keep that in listen the next fourth dimension you go shopping for your haircare products.

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Source: https://www.thatsister.com/is-african-pride-black-owned/

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